OOH Tube Campaign
PRINT DESIGN - ARTWORK
The 'World of itsu' OOH campaign showcased (for the first time ever) the entire itsu [grocery] range.
Across 56 screens in high-traffic London locations, the world of itsu campaign is estimated to have reached 2.2m people, that's close to 21% of London adults.
Using our full range 'world of itsu' shot, I created the 6, 12 & 48 sheet ads that went live across the london underground.
THE MAIN SHOT
