Food Packaging Design
From concept creation across frozen and chilled categories at itsu [grocery] I design & artwork all NPD that hit the shelves.
Huge success with the launch of soup dumplings; 13k views on the website in first month and highest viewed product with +523% more views than itsu's best-selling sku. Searches for 'soup dumplings' grew by +400% in the UK on the day of launch. Record search volumes achieved with 'itsu soup dumplings' gaining over 6.9k searches in the initial few days of launch.
Not only that, but soup dumplings went viral with 21m views, 434k likes and 37k saves on TikTok
